Dec. 6, 2025

Faithspotting "The Merchants of Joy"

Faithspotting "The Merchants of Joy"

Kenny and Mike review the Prime Video documentary The Merchants of Joy and speak with the director Celia AniskovichThe Merchants of Joy offers a look into the people and work behind the Christmas tree stands that seem to magically popup the day after Thanksgiving. Ankisovich presents the stories of the families, the competition that begins in the Summer as they bid on stand locations, their work the with tree farms, the financial risks, the month of 18 hour days managing and selling the trees that play an important part in their customers celebrating the joy of the season, and the community they have developed.

Faith Reflected:

The nature of calling, as represented by the five families as they not only to profit by the stands but help spread the joy of the season. Additionally, Kenny and Mike discuss with Celia her calling to likewise work long, hard and take financial risk to tell the story of the merchants. 

The fullness and complexity of joy. Joy is more than happiness, it is also resistance and this aspect reflects the joy of the nativity, God's resisting the brokeness of the world through the inauguration of the Kingdom through the birth of Jesus.